How do systems enhance team communication, the effectiveness of your onboarding process, and ensure smooth day to day operations? And how does company culture determine how you use systems as a remote team?
Today on the show we talk to Natasha Vorompiova, founder of Systemsrock, a company that optimises measurement marketing systems so that companies have surgical precision over their marketing. She’s passionate about bringing greater predictability to her customer’s marketing efforts by helping them make more informed marketing decisions.
You could also describe her as an online business veteran having started her company in 2011, growing to a remote team of 7 distributed across 4 time zones before she made the decision to re-imagine her business model & positioning. Now she’s in the fortunate position of rebuilding her remote team from scratch, with a ton of learnings and insight into what to carry forward and what to do differently.
In fact she knows exactly what her first 3 hires will be, that’s what a clear vision she has. I loved this episode, & my guests continue to surprise me with their answers & insights.
She’s passionate about onboarding into the company systems & culture, about high quality reference material — aka documentation — about showing appreciation for her team & their families, and has learned that hiring is so much more than a process, but in fact a skill that she is mastering. I think it’s particularly interesting how much thought she brings to training her team on the systems & tools they use. She doesn’t have a business called Systems Rock for nothing. I hope you enjoy it.
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