A few episodes ago I said there were ways to show you’re an ideal remote candidate without actually specifying your levels of tech skills, work ethic & proactivity.
Last episode we talked about the enormous value a video letter can add to your application, and your landing page is the ideal place to post it, sealing the deal and positioning you as someone with enormous initiative and proactivity with relatively little effort (once you’re in the flow and know what you’re doing of course!).
Regardless of your tech expertise, you can easily put your entire application together in a multimedia landing page that you can link to from the first line of your written cover letter. It couldn’t be easier, and in this episode I talk you through the exactly how. We cover:
- The 8 sections to include in a minimalist multimedia landing page
- How to make a page for FREE even without web building experience
- How to use the headline and tagline format to really market yourself
Get the Podcast Study Pack 3 and receive a worksheet, guide or checklist workbook for every episode, so you can make your remote career & transition a reality ASAP.
So let’s get your landing page started! To reiterate, the purpose of this is to present your application as a multimedia package and demonstrate you have the basic tech skills — and confidence! — to be an ideal remote worker. When you know what to do, it’s such a tiny effort and minimal investment to help you stand out from the crowd. So worth it.
In case you have never built a web page, don’t worry. There’s a platform called Strikingly a free website builder that’s literally drag and drop. I create my website and all my web pages with the OptimisePress theme & plugin. But you can use any platform or plugin you’re familiar with.
So here are the different elements to add to the page, and don’t forget in the podcast study pack 3 I’ve created worksheet 22 which is a screenshot of one of my landing pages so you can see my exact layout and use it to inspire your own.
Remember, this is a simple ONE PAGE. Less is always MORE.
Section 1 – The Header
This is where I like to introduce myself as their new ‘whatever they’re looking for’. So I always say something like:
Your new Marketing Director.”
Or Community Manager, or Strategic Planning Director or whatever job title they’re looking for and I’m putting myself forward for. I like this line because it’s fun — it’s a little cheeky — and it shows confidence.
Section 2 – The Tag Line
This is a line that echoes their tag line, and shows you understand their vision, missions and values and would like to help them with that.
So it might be something like:
“Empowering your goal to help people experience nature in powerful ways.”
Just take their tagline and word it to show you’re here to help.
So as a marketer I’m structuring my landing page as an ad, with a main headline and a tag line. So it’s building up to present me as the solution to their hiring challenge, and someone who can help with their business mission.
Section 3 – Your Video Cover Letter
On both platforms you can edit the privacy settings so that only the hiring managers will see the video, not the whole world, which is great. You just need to copy the embed code from whichever platform you’re using and embed it on the web page you’re building.
Section 4 – Three Buttons Linked To…
- Your LinkedIn Profile
- Your CV, also hosted on your website or perhaps as a PDF on Google Drive or GSuite
- Your Calendar Booking System – When you’re applying to companies across different time zones, it’s very sensible to give them a link to your calendar booking system that makes setting up a time that works for both of you super simple.
I use Calendly because it’s free and super simple to use. I simply select my time zones and my hours of availability, then generate a link I can send to other people so they can book. I simply attach the link to the third button, which I label ’Let’s Talk’, so they can select a time to interview me that works for both of us.
Section 5 – Testimonial
This is the first testimonial (or reference or recommendation) and should be most relevant to the job you’re applying for.
There’s a couple of ways you can make this relevant. If you’re applying for a role as a community manager for example, and you have community management experience, you’d add a testimonial from your last community management role.
However, if you don’t have experience as a community manager, you could instead add a testimonial that ‘echoes’ the other specific skills, qualities, qualifications or experience they have mentioned as necessary or bonus points in the job post.
Either way, just make sure it reflects how awesome you are & echoes what they’re looking for.
If you have no work experience yet, don’t be afraid to use a testimonial from a college or university professor speaking to your work ethic, ability to meet deadlines etc. Just email them, tell them what qualities you need to demonstrate, and ask them to write a recommendation for you. That’s what I did when I was getting started in my career!
Or maybe you’ve been active in some kind of association or organisation, like Judo, or some kind of community club or local events. Think about anyone that can speak to your best qualities and recommend you as awesome.
Section 6 – Logos Of Previous Employers & Clients
This is where you get to ‘show off’ your social proof. In the same way businesses show off who they best clients are, or their media media mentions, you get to proudly display the icons of your previous work experience. This is a very powerful indicator of your experience & works on a subconscious level. May as well use old school marketing techniques in your application. They work!
If you’re kickstarting your career, you can use university, college, course logos – provided you’ve actually studied at those institutions, and any training certificate logos you’ve been awarded. Think outside the box if you need to.
Section 7 – Your Professional Profile Photo & Skills
In this section I simply add a professional photo and bullet points that echo the skills, qualifications, experience and qualities they’re looking for. Again, a hug part of positioning yourself as the ideal candidate is simply echoing what they’re looking for in your application.
Section 8 – More Testimonials
Here’s when you can go nuts. Add between 4-6 additional testimonials, reviews, recommendations from people you’ve worked for, with, and college professors if necessary. We want a ton of validation to show that you embody and demonstrate all the traits, qualities, skills and experience that make you an ideal remote worker!
Final Tips For Layout:
- Lots of white space
- Minimal information
I hope this inspires you to create your own job application landing page. Remember you can use the free platform Strikingly if you have no web experience. It’s seriously simple. Crack open worksheet 21 in the podcast study pack that shows an image of my landing page template, which you can use to inspire your layout.
If you don’t have the podcast pack yet don’t worry, head over here to get your copy there.
That’s it from me this week. See you next week on Thriving Empire Live!
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