What if you could spot buyers using outdated tools before they realise they need an upgrade? Enter: Tech Stack Waterfalls in Clay. Lead scoring’s best kept secret.
Traditional lead scoring often overlooks a crucial factor: a prospect’s existing tech stack.
Tech stack waterfalls in Clay are the best kept secret in lead scoring. They are fast and ever so fun to watch as they cascade in SECONDS. (Frankly, not even long enough to enjoy a cuppa! ☕ )
Yet many sales teams still focus on demographics/ firmographics. Hmmmm curious 🤔
Let’s take for example Zanda Health (formerly Power Diary), a practice management platform for health professionals.
By using Tech Stack Waterfalls in Clay, Zanda could:
- Identify psychologists, therapists, physical therapists, and chiropractors still using basic or outdated software (e.g. Cliniko, Jane, SimplePractice)
- Layer this with more intent signals, business fit, and buying triggers
- Build a targeted list of “urgently-need-it-now” aka super hot 🔥 prospects
And still you’re not even half way through your double espresso ☕
- No more guessing who’s ready to switch 🤔
- More time building genuine relationships those those who are 🤝
Tech stack waterfalls in Clay surface pain points being experienced right now, making outbound smarter, faster, and more authentic 🎯
Are you using tech stack data to prioritise your leads? If not, you’re leaving deals on the table. 🚀
Need help personalising your sales messages & needle-moving list building? Book a discovery call today.
(strategy + creativity + Clay = 💪🏼)
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If you enjoyed this post you may also like The Impact of AI Data Scraping On B2B Intelligence 🐝 → 🍯 and How Tech Stack Waterfalls Unlock High-Intent Leads
📸 Image: Photo by Ben White on Unsplash
