With Clay’s meteoric rise (amazing ELG/CLG!), the flood of cold emails hitting my inbox daily reveals a critical skill gap in outreach campaigns.
I’m not surprised I’m getting so many cold emails daily – but they are SO BAD & IRRELEVANT they make me cringe 🤮
This tells me that there’s a lot of people who know how to use the tool and create automations, but fewer skilled in strategy + creativity + copywriting to execute campaigns that resonate with people and drive the desired action.
The real differentiator for anyone wielding Clay will come from knowing the hearts & minds of the audience at the deepest level, and communicating in words that feel human.
There’s always been a lot of push back from clients when it comes to customer research (even at Fortune 500 companies), but without a treasure trove of human insight, campaigns most often fall flat on their face.
I get at least 3 crappy emails a day with the same cringey email templates, so it’s not hard to stand out from the crowd:
- 👉 Study copywriting principles (Dan Sullivan, Frank Kern, Robert Cialdini)
- 👉 Study the crappy emails you receive and deconstruct why they’re so bad so you can avoid the same cringey mistakes
- 👉 Write beautiful, human emails that resonate with your ICP – hire a copywriter if you can’t do this
- 👉 Research your/your client’s ICP thoroughly
- 👉 Make sure the dynamic variables are relevant & add value to the offer you’re making
- 👉 Articulate the emotional/psychological pain point that triggers the response you’re after
- 👉 Don’t make assumptions unless you’re 100% certain they apply to your entire TAM/ICP tier you’re emailing
I help businesses develop strategy + creativity + copywriting for email campaigns that resonate with your audience and drive results. If you’re struggling with low response rates or want to elevate your Clay campaigns, DM me!
I’m curious to hear what you think of the emails you receive, the success of your campaigns, and how you write email templates (from scratch?).
What other tips do you have for excellent emails that resonate & convert?
Book a discovery call today.
(strategy + creativity + Clay = 💪🏼)
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