Brand Strategy & Marketing Solutions for Predictable Growth & Impact | Cloned at: 2023-10-14 09:24:35

BRAND & MARKETING STRATEGY

Stephanie Holland

Brand strategy, audience intelligence & integrated marketing solutions for predictable growth & impact.

A data-driveN strategist, intuitive storyteller, and voracious content creator with insatiable curiosity & a penchant for trying new things.

I'm a Brand & Marketing Strategist with 20+ years experience setting brand vision & strategy, implementing integrated marketing solutions, and creating seamless customer experiences. I've been managing & mentoring cross-functional, remote & distributed teams since 2005. I believe every brand has the power to uplift, empower and positively impact humanity in some way.

BOOK YOUR INITIAL CALL WITH ME HERE

140%

annual sales target generated

with a new sales strategy & trade collateral across 54 Advertising clients campaigns at Yahoo!

20,000

new subscribers

and 33+ increase in monthly revenue in 4 months by implementing a simple content strategy at The Raw Divas, Montreal

BRAND portfolio

During my career I've had the chance to collaborate in different capacities with these great brands.

From crafting a truly bullet-proof creative brief, to manoeuvring executive leaders to get the best work approved, Stephanie is a force to be reckoned with. Her sparkling personality, concise communication & seemingly effortless ability to focus in with laser clarity on the best solution to the problem puts her in the league of the best in the marketing business.

Philip VanDusen

Owner, Verhaal Brand Design, USA

Stephanie has an impressive ability to spark new ways of thinking that ignite and engage the people around her. She has a thorough knowledge of traditional and emerging channels and platforms that allow her to move effortlessly through the process of creating strategies founded on insight and audience understanding.

Shaun Morgan

Vice President, Koko Labs, East Africa

CAREER HISTORY

Over the last 22+ years I've worked in various areas of brand, media, marketing & communications.

I'm proud to have worn many strategic hats across agency, digital publisher and client side, and the great fortune to have worked on some of the world's most iconic brands from HSBC and Kellogg to Pernod Ricard and Coca Cola.

Strategy Director | Fractional CMO, Stephanie Holland Consulting, 2010 - present

Brand Vision, Brand Strategy, Brand Identity, Brand Marketing; Marketing, Media & Communications Strategy, managing & mentoring remote & distributed teams to implement strategy, projects & campaigns - ready to roll up my sleeves to think strategically and creatively and do whatever it takes to help a brand thrive & grow.

Small business & SAAS clients including: GenderGP, Karmic Cold-Pressed Juice Co, Kipwise, Civic+, Think Global Institute.

Strategy Director, Ikon Communications (AKQA), (Sydney, Australia), 2015

// Digital comms strategies for CommonWealth Bank Australia; collaborating with external agencies & media publishers
// Turned a standard CSR brief to promote schools’ financial education program to all adults in Australia into a highly targeted comms strategy empowering mothers to have money conversations with their kids. Partnered with Mamamia.com.au to produce original video content and achieved highest ever advertiser engagement on the platform. Money Matters Series: Teaching Kids About Money | Getting Your First Job | Money-Saving Advice For Kids | Teaching Your Kids About Superannuation | What Kind of Spender Are You?
// Influenced sign-off for the first ever 100% digital campaign, positioning client as leader in fintech & financial education

Advertising Sales Strategist, AOL Huffington Post, (London, UK), 2012

// Supported Sales Director to shape and inform annual sales strategy and drive stronger sales pipeline

// Produced first ever category strategies and targets to increase revenue from existing clients and boost new business development, developing sales collateral & training sessions for the sales team

// Innovative digital advertising solutions driven by category targets. Fostered collaboration between editorial and sales for stronger editorial integration and content sponsorships

Strategy Director, Mindshare, (Sydney, Australia), 2010

// Insight-driven comms strategies across HSBC and Kellogg portfolios across APAC, implementing agency ideas planning framework to achieve brand awareness and sales targets

// Created compelling campaigns using deeper audience understanding by developing a new ‘customer storytelling’ framework that blended desktop research (Nielson/ TGI), cultural trends and Universal human truths

Senior Category Strategist, Fairfax Digital, (Sydney, Australia), 2009

// Strategy, planning and implementation to deliver annual sales targets for Finance, Autos and Ents

// Identified challenges, opportunities, priorities; created first ever strategies to achieve market share and growth

// Secured 3 sponsorships with top tier clients; created 6 new digital ad formats to uplift sales & engage consumers

Strategy Director, whiteGREY, (Sydney, Australia), 2007-2008

// Digital comms, website strategies and idea generation across key clients, working with account directors and management to grow and evolve strategic capabilities

// Developed media task forces to inspire and educate agency team on trends in digital marketing; presented “What’s new in Digital” developed exclusively for Coca Cola client on a quarterly basis to push forward the digital innovation agenda

// Created vision & strategy for successful new business pitches, including Biotherm (L’Oreal) digital CRM strategy and B2B web strategy for Commonwealth Bank

Digital Creative Strategist, MSN Microsoft, (London, UK), 2005-2006

// Developed category strategy for Autos, Ents & Finance, building market share & exceeding quarterly pan-European sales targets

// Managed European strategy team, running creativity & innovation workshops and developing "Creativity in a Digital World" Roadshow to inspire internal and external stakeholders

// Strategic & creative best practice across multiple markets and MSN digital properties

// Shared best practice, produced Creative Think Tanks to inspire and promote creative solutions, hosted workshops to optimise creativity & innovation across strategy & planning and sales teams

Digital Media Strategist, Yahoo!, (London, UK) 2004-2005

// Pan-European and global strategy & planning for top billing agencies and clients

// Worked across 54 clients contributing €5m towards pan-Euro target (140% of annual sales target)

// Produced multimedia trade collateral, research, creative solutions, digital media campaigns, including The Pan-European Guide to Yahoo! (trade collateral), quarterly Way of Working Analysis (to optimise operational efficiency), and qualitative research projects for top tier clients

Global Media Strategist, ZenithOptimedia International, (London, UK), 2001-2004

// Global media strategy and implementation; relationship management, local media planning and buying, B2B & B2C

// Coordinated 27 local markets, overseeing efficient delivery of assets and strategy plans across Europe, USA & APAC

// Competitive analysis, audience personas, customer journeys, post campaign analysis and buying reviews

marketing solutions that stand the test of time

High integrity solutions that serve, as well as sell.

CASE STUDY: Money Matters Video Series, CommonWealth Bank Australia.

Money Matters:

Putting Mothers back in control of the money conversation with their kids.

I love unearthing audience narratives that help building solutions that serve, not just sell.

For CommonWealth Bank Australia I turned a standard CSR brief into a highly-targeted original video content series that put mothers back in control of the money conversation with their kids.

It was the highest ever Advertiser campaign engagement ever, boosting awareness of Commonwealth Bank Australia's free education program for kids.

Watch now:

Teaching Kids About Money

Getting Your First Job

Money-Saving Advice For Kids

Teaching Your Kids About Superannuation

What Kind of Spender Are You?

Stephanie delivered an immediate impact. She sorted out project strategy, bringing clever and acute thinking to how we managed and supported an online community via our new platform, she was able to build strong rapport and trust with the client, helping to deliver a challenging piece of work and to transform what was a tricky relationship. She owned the delivery process and made it much easier for the team to function well and deliver. She is capable, no-nonsense but also a real pleasure to work with. Highly recommended.

Steve Hamm

Civic.Co, London

Global, pan-regional & national strategy & planning

Audience intelligence, customer research, user personas, customer journeys.

Managing & mentoring cross-functional, remote & distributed teams.

WRITING portfolio

I have a passion obsession for health & wellbeing, and personal development.

I've been featured in publications in the UK, US and Australia.

Coffee Is So Much More Than a Wakeup Beverage,

WELLBEING MAGAZINE, AUSTRALIA (print version)

Your Guide to Reishi Mushrooms,

WELLBEING MAGAZINE, AUSTRALIA (print version)

Essential Beauty: Essential Oils in Skincare,

WELLBEING MAGAZINE, AUSTRALIA

Go Raw for a Weekend,

NATURAL HEALTH, AUSTRALIA

What's Your Yoga Style?,

NATURAL HEALTH, AUSTRALIA

Start Drinking Green Juice For Life-Changing Mojo,

HUFFPO, UK

Chanoyu and The Rituals of Tea Drinking,

YOGA MAGAZINE, UK

Get The Bliss Factor,

NATURAL HEALTH, UK

Radiant Beauty for a Conscious Mind,

SELECT HEALTH, USA

Happy Feet,

YOGA & HEALTH, UK

Stephanie spreads the good will, energy & inspiration around her without limitation... when you interact with her, you suddenly realise you have the same potential.

Jean-Pierre Levieux

Holisteam, Paris

Stephanie is bright, personable and strategic, and consistently delivers work ahead of the market. She demonstrates a deep understanding of the marketplace, and because of that, is able to drive new thinking, delivering projects on time and real depth of thought.

Toby Morris,

AOL Huffington Post, London

Stephanie is the Queen of organised and impeccably presented strategies. In the time we spent with Stephanie we got clear vision on what we need to do in our business to revive and sustain it. She brings knowledge, inspiration, and passion.