Incredible products & services.
You'll know your customers so well that even they will be amazed that you've created exactly what they're looking for.
Unique positioning that obliterates the competition.
When your customers feel like you're talking directly to them, your communications will forge a bond with your customers. It's called blue ocean strategy and it's a no-brainer for newcomers to crowded marketplaces, because it haven't all been done before. At least not the way you'll be doing it!
More time to focus on what matters
I'll teach or train you to use repeatable frameworks so you can get on with what matters most: making awesome products for customers you love and leaving the world a little different than you found it. Time — not money — is our most precious, business-building commodity.
My 3 Secret Weapons
Sure, the numbers are important, but the most underutilised, undermined and underestimated source of data are the pains, challenges, desires and fantasies expressed by your audience (or future customers!) IN THEIR OWN WORDS. I'll show you how to turn conversations with your customers into incredible products and services, ridiculously effective web copy & sales pages, cutting edge communications and innovative marketing initiatives.
There are universal truths that transcends the barriers or space, time, and technology; ignore them at your peril. I have a passion for people and technology, and the critical imperative of keeping our pulse on the true nature of our humanity while technology changes the way we live. I'll show you how to ground your content & communications in the HUMANITY YOUR AUDIENCE CRAVES in response to the rising tide of technology around them.
As social change sweeps our world in response to crimes against fundamental human rights and those of mother nature, more and more people are using their purchasing power to make a statement about WHAT THEY BELIEVE IN. I'll show you how to capitalise on the groundswell of emotion around the social issues that change the game for your audience so you can align more deeply with your own passion, purpose and vision as a company.